Inspiring the next generation: the benefits of offering internships

Internship programs are a way to gain new and motivated members of staff who can bring fresh skills and perspectives to a business. In this article, we examine the main reasons why businesses should consider running an internship program and help the next generation gain a foothold in the working world.

4 mins read
Internship Blog Hero Image

about 1 year ago

The decision to hire interns is not merely a trend, but a strategic must. The opportunities associated with internships can be used to bridge the gap between academic learning and practical application, while also playing a pivotal role in shaping the careers of aspiring professionals.

Towards the end of 2023, Google searches for ‘internships’ increased by 22% to 6,000 searches per month, while the social media platform, TikTok, saw four million views for the hashtag #internships, as more and more students look for opportunities to increase their work experience.

For businesses, investing in paid internships is a strategic move that goes beyond fulfilling corporate social responsibility. It's an investment in the future workforce, creating a talent pool that may later become full-time employees. According to the 2022 Student Recruitment Survey by the Institute of Student Employers, 82% of respondents reported that they recruit interns – showing that internships shouldn’t just be viewed as a gesture of goodwill, but play a pivotal role in recognizing talent, promoting diversity, and contributing to overall business success.

Managed well, an internship can be a viable recruitment option for an organization. But what are the main reasons why businesses should consider running an internship program?

Talent development

Businesses can use internship programs as a proactive approach to identifying and nurturing professionals for their talent pool. They can create direct connections with emerging talent, providing them with first-hand experience in their respective industries – from engineering and technology to sales and procurement.

With skills shortages affecting a large number of sectors, employers that provide a platform for eager individuals to gain paid experience, help ease the pressures many businesses – and professionals – are facing.

Innovation and fresh perspectives

Interns can inject new and exciting perspectives and ideas into the workplace, which can see campaigns thrive and strategies become more impactful. By recognizing that diversity fuels creativity, seeking interns who bring unique insights and approaches to problem-solving will help to enhance the overall creativity and adaptability of the organization.

Introducing different perspectives into your workplace provides a fresh take on the business as a whole. Even though interns won't be responsible for creating new policies or planning a strategy, their outside opinion may improve existing practices.

For example, as more workplaces undergo digital transformation the need for a workforce that is comfortable with various technologically advanced tools has never been more important. Asking for an intern’s feedback on your digital presence and consumer-facing collateral can pinpoint where potential improvements can be made and where new business or custom can be identified.

Social responsibility and diversity

Businesses are increasingly investing in corporate social responsibility and the benefits that come with having a diverse workforce.

Running an internship program allows companies to contribute to ongoing social initiatives by providing valuable opportunities to individuals who may face barriers to entry into the workforce. Employers who actively seek out interns from various demographics can demonstrate their commitment to fairness, equality, and social responsibility – heightening their appeal to professionals looking for 'good' companies to work for.

It’s important to maintain a community-focused approach, ensuring you ‘give back’ by offering young talent the opportunity to thrive and succeed in an internship – helping enhance their career prospects and your reputation at the same time.

Brand image enhancement

In a world where reputation means everything, any opportunity to be seen as an employer of choice can be vital to a successful talent acquisition strategy. Internship programs play a pivotal role in shaping the perception of a company among potential new employees, as well as customers and other stakeholders.

Businesses that actively engage in internships can showcase their commitment to investing in professional development, graduate opportunities, and career changes – creating a positive brand image. This in turn attracts people seeking meaningful opportunities for growth and career progression.

Helping the next generation

There’s a bigger picture to internship programs. Many individuals, especially recent graduates, may face challenges when embarking on a new career path. Those lucky enough to win internships will reap the benefits that come from the experience, not just in adding to their CV, but in self-confidence gained from developing knowledge of their chosen profession, all while making valuable contacts.

Internships ultimately improve future employability and give a head start to those keen to learn sought-after skills in their field, whether that’s invoice management and purchasing in accountancy, or content strategies and communication plans in marketing.

Having interns can potentially help to identify future leaders among your junior employees. When overseeing an intern’s day-to-day activities, some junior employees may demonstrate exceptional management and leadership traits. Once these skills have been identified, you may consider investing in these employees further and upskilling them for future leadership opportunities.

Businesses that offer internships are not just investing in short-term support but are strategically building a foundation for long-term success. An internship is still one of the best ways for professionals to gain that all-important work experience, highlighting the importance a robust internship program plays in growing and expanding the workforce.

Looking to hire experienced professionals to join your team? Contact one of our specialist consultants today.

You may also be interested in...

Pros and cons of universal basic income: solution to unemployment or too expensive?
5 mins read

Pros and cons of universal basic income: solution to unemployment or too expensive?

​​​What is universal basic income?

Universal basic income (UBI) is a system in which every adult receives a set amount of money on a regular basis. This payment is unconditional, meaning it does not depend on the recipient's income, employment status, or any other criterion.

Universal– to everyone

Basic– to cover everyday expenses

Income– regularly, for people to spend how they wish.

UBI has been an interesting and controversial topic of conversation over the past few years, with various trials and studies conducted to evaluate its potential impact. While we may be a long way off from this being considered in reality, let’s look at some of the pros and cons of introducing this concept.

Pros of universal basic income

Reduce poverty

One of the main arguments in favour of UBI is its potential to reduce poverty and economic inequality. A 2022 study by the University of York found that a UBI model could cut poverty by more than half. This would be achieved through tax adjustments and guaranteed weekly payments, providing a stable income for everyone. This stability could lead to a more robust economy, increased consumer spending, more job opportunities, and a healthier market overall.

Increased consumer spending

With more disposable income, people would likely spend more, stimulating demand for goods and services and benefiting businesses across various sectors. This increased spending could also lead to higher tax revenues, which could be reinvested into public services and infrastructure.

Empowering workers

UBI would offer a safety net, reducing the pressure on individuals to accept low-paying or precarious jobs. This could lead to higher job satisfaction and productivity, as people would be more likely to pursue jobs that align with their interests.

Improve workplace conditions

It would also encourage businesses to enhance their working conditions by shifting the power dynamic to the employees. With a guaranteed income, workers would no longer be compelled to stay in jobs solely for financial reasons, allowing them the freedom to leave roles with poor working conditions.

This shift in bargaining power would encourage employers to enhance job quality, offer higher wages, and create more supportive work environments to attract and retain employees. Consequently, businesses might need to implement more employee-focused policies, such as flexible working, improved benefits, and a stronger emphasis on work-life balance, to stay competitive in the labour market.

Innovation and entrepreneurship

Many people hesitate to start their own businesses due to fear of failure and financial risks. However, UBI could provide the financial stability needed to encourage entrepreneurship and innovation, potentially resulting in economic growth for the country. This could lead to the creation of new industries and job opportunities, further boosting the economy.

Foster education and societal benefits

Having a steady income would encourage more individuals to pursue further education and training, culminating in a more educated and skilled population. This increase in educational attainment can have numerous positive effects on society, including:

Higher civic engagement: an educated population is more likely to participate in civic activities such as voting, volunteering, and community involvement, fostering a stronger democratic process and community cohesion.

Enhanced critical thinking and creativity: education cultivates critical thinking and creativity, which are essential for technological innovation and economic growth.

Reduction in poverty and inequality: education is a powerful tool for breaking the cycle of poverty. By providing individuals with the skills and knowledge needed to secure better-paying jobs, UBI can help reduce income inequality and improve overall economic stability.

Improved public health: educated individuals are more likely to make informed health choices, meaning lower rates of chronic diseases and improved overall public health.

Cons of universal basic income

High cost

Implementing UBI would be extremely expensive, requiring significant tax increases and reallocation of public spending. While it's challenging to estimate the exact cost, one analysis projected a gross cost of 555 billion – which includes the UBI payments themselves as well as the cost of integrating it into the existing tax and benefits system. Therefore, many critics argue that for this reason, UBI is not sustainable or even feasible.

Decreased motivation to work

Critics argue that UBI could reduce people's incentives to work, prompting higher unemployment rates. They fear that with a guaranteed income, people might choose to work fewer hours or not at all. If this were the case, higher unemployment rates could negatively impact economic growth due to less taxable income.

Those who do continue working while receiving UBI might be less motivated to perform at their best. With their basic financial needs met by UBI, the urgency to excel and advance in their careers could diminish and we could see reduced effort and productivity.

Challenges for low-wage industries

Industries relying on low-wage labour might face increased wage demands, as workers with a financial safety net might be less willing to accept low-paying jobs. This could cause higher operational costs and potentially drive businesses to automate more processes.

Inflation

Increased disposable income could generate higher spending, driving up demand and prices, resulting in inflation. This could erode the purchasing power of the UBI payments, potentially negating some of the benefits.

Potential inequality

While UBI aims to reduce poverty and inequality, some argue that providing the same payment to everyone wouldn't solve inequality but merely shift the goalposts. Critics suggest that a more targeted approach might be necessary to address the specific needs of different groups within society.

The debate around UBI is far from settled, and its implementation would require careful consideration and robust policy design. As we move forward, it's important to engage in thoughtful discussions, consider diverse perspectives, and explore pilot programmes to better understand UBI's real-world impacts.

Ultimately, the question remains: can UBI be the transformative solution we need to fix the unstable labour market, or will it prove too costly and complex?

If you are looking for a talented professional to join your team, or seeking a new employment opportunity yourself, get in touch with a specialist consultant today.

How to fight economic inactivity
1 mins read

How to fight economic inactivity

​It was recently my turn to pick up the pen and contribute to City AM’s ‘The Note Book’.

I chose to write about the issue of economic inactivity and to focus on ways to encourage younger people into the workforce and ways to incentivise older workers to work for longer.

My thinking is that this will encourage the highly paid and highly skilled to work up until retirement age rather than choosing, as many do, to retire early.

And my estimation is that this would result in more, not less, tax being collected and collected sooner because these individuals are frequently higher rate taxpayers who will typically find ways to avoid inheritance tax in the extra spare time they have after they’ve taken early retirement.

Instead, these highly capable higher rate tax payers will be incentivised to continue to contribute to the growth of their organisations and the wider economy and consequently to the exchequer as well.

One for the Office of Budget Responsibility (OBR) to grapple with perhaps… but I’ve no idea how you’d model such an idea. Sometimes it’s just better to give things a go!

And if you do get a chance to see the play ‘A View from The Bridge’, you should go. It’s a precious thing - a brilliant play, brilliantly acted!

Click here to read the article.

Sales CV template: for Sales Executives and other sales professionals
2 mins read

Sales CV template: for Sales Executives and other sales professionals

​​Whether you are a sales executive, supplier relationship manager or field sales consultant, use our free template to build your perfect sales CV today.

[Full Name]
[Home address]
[Contact Number] • [Email Address]

Personal Statement

Use this section of your CV to highlight the skills that would be transferable in a sales environment e.g. questioning and listening, tenacity, resilience and the ability to think on your feet. It’s also a good idea to include a link to your LinkedIn profile.

Sales professionals are target driven and financially motivated, so don't forget to highlight and "sell" yourself.

Try to avoid statements such as "I work well as part of a team and on my own initiative" or "I can communicate at all levels" - the majority of CVs contain these statements. CVs that show creativity stand out in sales.

Education

A relevant degree, for example Business Studies will give you a great start, but many degrees have a sales element, e.g. Psychology - understanding people, Engineering - problem solving, Law - negotiation skills etc.

It is important to present your education in a way that identifies you as a sales person.

In some sales positions experience trumps education, so if you don’t have a glittering academic record, make sure you elaborate on your experience.

[College/School Name]
[Date M/Y– Date M/Y]

A-levels:

  • [Subject] – [Grade]

  • [Subject] – [Grade]

  • [Subject] – [Grade]

GCSEs:

  • [Number] GCSEs, grades [range], including Maths and English

Work Experience

This should be brief and, as a general rule of thumb, focus on the last five years of your career, or last three roles, in chronological order with the most recent at the top. Highlight your key achievements, and aim to use bullet points rather than lengthy descriptions.

[Job Title], [Company Name] [Location]
[Date M/Y- Date M/Y]

Achievements and responsibilities:

  • Brief role overview

  • Worked alongside [team] to produce [project]

  • Implemented [change] which resulted in [benefit]

  • Received an [award name] for [reason]

Hobbies and Interests

This section is not essential, but can be a good opportunity to reinforce your application, and show a future employer what motivates you outside of work.

Don’t just say that you ‘like to socialise’ be specific, and don’t be afraid to share your successes. If you can put a sales slant on this part of your CV too, even better.

I’ve completed a marathon for [charity]

I negotiated my away across [country] on a budget, working as I went

References

References are available upon request.

Download our full sales CV template.